Analytics & Reporting

You’ve got your big data. You’ve got your reports. Now what? How do you take the two and transform them into the insights you need to produce the clear, actionable paths that positively impact your IRR, ROI, LTV and all the other acronyms that your CFO and CMO love so dearly?

The DMS Analytics & Reporting approach provides a truly in-depth, all-encompassing view of your data, so we can dig deep to decipher the story your data is telling, and give you the insights and learnings so your organization can make smarter, better informed decisions.

Our approach gives you the data-driven confidence to know what’s working, what’s not and where you need to focus your marketing initiatives. Perfect for B2C or B2B, our Test, Learn and Apply methodology provides the insight you need to measure, manage and analyze the performance of any marketing endeavor—digital or direct, online or offline—so that you can course correct or go full-steam ahead. Whatever your goal: leads, sales, conversions, clicks, profit, retained customers, up-sells, cross-sells, DMS can help you get the most out of every marketing dollar you spend by uncovering the buried treasure hidden in your data. Here are some ways we’re helping our current clients:

  • Increase response rates while reducing overall costs
  • Driving profitability from hard-to-reach customers
  • Segmentation, profiling and propensity modeling
  • Multivariate testing on offers, creative, messaging and more
  • Customer tenures and customer lifecycle path

The old saying goes, “If you don’t know what you’re aiming for, you’ll hit it every time.” If this in any way describes your approach to determining ROI, IRR, cost-per-lead, cost-per-sale, customer profitability, or any other metric, call DMS today. We’ll unlock the secrets held in your data and help you create a culture of performance measurement based on facts and results. And speaking of results, click the links below to see how our approach delivers for our clients…

» Closed-Loop Feedback System™ Results
» LifePURL™ & Engagement Results
» Customer Upgrade/Cross-Sell Results
» Email Results
» Retention Results
» Acquisition/Lead Generation Results