Integrated Direct Response

DMS believes an integrated direct response approach—combining the right media mix to deliver the right message at the right time to the right audience—is the most important success factor in generating leads and reducing churn.

Our direct response campaigns have shown time and again that using at least 3 media tactics increases lift, conversion rates and revenue per sale. Check out this all-out media blitz where we doubled previous conversion rates!

And we are an industry leader in executing this approach. Utilizing our proprietary Target Optimization Process System (TOPS)™, we profile, segment and analyze data to truly understand what behaviorally motivates the target audience to respond.

We then utilize this information to develop the right communication strategy, maximizing the appropriate marketing channels, including personalized one-to-one communication, wherever possible, for creating an optimal environment for delivering results, ROI and trackable effectiveness.

We combine this science with our award-winning creative execution, thus ensuring all customer and prospect interactions—including copy, messaging and creative—are not only effective but reflective of your brand and goals.

As a result, your prospects or customers are reached in the ways most relevant to them, whether online or offline, through the following core Digital and Direct tactics:


  • Online Applications
  • Landing Pages/PURLS
  • SEM (PPC/Display)
  • SEO
  • Social Media
  • Video
  • Mobile


  • Direct Mail
  • Email
  • DRTV/Radio
  • Print
  • Shared Mail
  • Out of Home
  • Promotions/Events