Multi-Cultural Marketing

DMS has a Hispanic Division with a partner and operations relationship with a world-class, award-winning Hispanic direct marketing agency.

We offer numerous services specific to the Hispanic market including:

  • HMRA: Hispanic Market Readiness Assessment
  • Evaluation/adaptation of existing marketing communication strategies
  • Translation/adaptation of existing contact platforms
  • Coordination of ethnic list development, enhancement and segmentation
  • Creation of bilingual direct response pieces for any channel or medium
  • Strategic and tactical planning, including feasibility analysis
  • Creation of image and response communications for every medium, channel and format—online or offline
  • Coordination of campaign executions and events
  • Strategic design for campaigns
  • Planning, creation and execution of direct marketing campaigns
  • List enhancement (normalization, de-duplication, enrichment)
  • Marketing databases
  • Analysis of marketing databases using advanced, multivariate methods (data mining)
  • Reporting

We’ve executed numerous successful Spanish and bilingual campaigns. Contact us today and we’ll get started on one for you!