Who controls your customer communication strategy? If the answer to this question is different for acquisition, upgrade, retention,
loyalty and win-back communications—the answer is NO ONE.
If you are like most companies, you are hitting your customers with a barrage of different messages. At best, these “collisions” will confuse your customers causing them to freeze and do nothing. At worst, they will cause frustration leading to increased churn. If multiple departments are sending communications to your customers, then no one owns the communication stream. What you need is a complete understanding of the customer lifecycle, the insight to know who should get what message…and when.
DMS can get your customers back on the road to profitability and increased lifetime value. Contact us today and we’ll put a roadmap together for you.