Comcast was looking to reposition and re-launch their HD product in a highly competitive marketplace, and they turned to DMS to increase brand awareness and market share and create leads. Online, offline, interactive, outdoor, TV, radio—you name it, this award-winning campaign had it ALL. When the dust finally settled on this perfectly orchestrated media “blitz,” we had doubled previous conversion rates and increased average revenue per sale, making Comcast say, “We ‘Heart’ DMS!”
Long-time partner Time Warner Cable needed a winback solution to negate customer defection due to increased competitive encroachment. They were also looking to find out the “true” reasons for customer defections, and, more specifically, if defectors had really moved out of their service area, as they told the call center. This successful winback program is incorporated as part of the DMS Customer Lifecycle Retention System™ including integrated email, direct mail, PURLs and the DMS Closed-Loop Feedback System™.
This targeted B2B campaign went to current customers to confirm and/or “refresh” contact information to ensure their database remained current and accurate. It also worked to generate interest and leads for other products and services. This integrated lead generation campaign was sent nationwide, and used our database segmentation as well as a promotional gift to generate demand and increase response rates.
DMS is the “digital agency” to the nation’s sixth-largest health care provider of Medicare services. We provide end-to-end digital solutions including strategy, UX experience, SEM/SEO, microsite, landing page and PURL development and deployment, lead generation and funnel flow. Utilizing geo-targeted and 1:1 messaging, we optimize SEM and SEO to create conversions, lower cost-per-sale, and track with full SEM and web-based reporting. DMS’ current digital solution handles multiple AEP and SEP Medicare Advantage and PDP digital marketing campaigns. The results—with and without SEM—have been outstanding, surpassing client expectations.
DMS provided Cox with a relevant direct response campaign targeting their Spanish-speaking subscribers who recently dropped a product/service. The campaign utilized integrated offline and online media to drive response and online conversions. The creative was targeted and leveraged for the Hispanic multi-channel integration both offline (letterpack, post card) and online (PURL), along with relevant messaging down to each record level. Our campaign drove the targeted audience online to their own PURL with online conversion through Cox’s shopping cart.
Comcast was hitting “flat” response rates and had no true test and control environments. They needed an acquisition/upgrade strategy that could be tailored for 12 markets with varying products, offers and disclaimers—and still fit within a very tight budget. DMS was up to the challenge, establishing an offline/online integrated solution to create an effective, efficient strategy utilizing segmented versioning and existing data to produce variable messaging down to the record level. DMS reduced mailing and acquisition costs by 30% with a whopping 93% increase in response overall.
Xfinity was looking to simplify and consolidate their event marketing initiatives while also adding a lead generation/tracking component. DMS put the proven power of our EventEdge™ Marketing Engine to work, providing Xfinity a pre-, at- and post-event solution. The eye-catching signage (conveniently drop shipped) and valuable raffle prizes helped them stand out and drive traffic both to the booth and the online lead capture site, and the web portal provided the sales reps a centralized, online control center to ensure all leads were followed-up on and tracked.
When Cox needed a retention program they turned to the DMS Customer Lifecycle Retention System™ for our proven strategy, results and Marketing Engines, creating engagement and relevant interactions. DMS worked with all departments to ensure successful integration within the organization. We implemented numerous tactics to develop the right message at the right time for each customer, also incorporating our DMS Closed-Loop Feedback System™ and LifePURL™. The program resulted in massive churn reductions for a staggering 16.9% churn reduction over control.